What Should My Network Look Like?
I’ve recently been doing a lot of reading about social capital, and I came across a very thought-provoking quote. Every kind of network can be found among any group of managers, but only certain kinds...
View ArticleSocial Networks vs. Social Capital
Social networking tools have become commonplace (Facebook, MySpace, LinkedIn, etc.). While these tools allow people to create a surface-level connnection, they are (at best) tools that create very weak...
View ArticleSocial Networking Magpies
Social networking provides a tempting strategy. If you increase the total size of the network, you will benefit by knowing more people. Here are some examples: Pass out a non-ending stream of business...
View ArticleMarketing Tool: Help a Reporter Out
One of my friends, Dana vanDen Heuvel, recently sent me a link to a very interesting project: Help a Reporter. This project is the brainchild of Peter Shankman. The premise is simple, and it relies on...
View ArticleLinkedIn Wants You to Learn Social Capital Theory
LinkedIn wants to be more than your digital Rolodex. They’re interested in network mapping and even leveraging some aspects of social capital. To achieve this result, they need to educate people about...
View ArticleConvincing Others that You’re Special
If you want other people to believe that you’re special, you have to provide an answer to that very question. You need a thought-leadership marketing strategy. But, you can’t implement it in an...
View ArticleWhen Layoffs Happen, Businesses Lose Social Capital
A business can be viewed as a community. As we’ve seen in the past few posts, every community contains social capital within it. What happens when the economy hits a downturn and a company lays-off...
View ArticleMaking Smart Connections
This blog explores social capital and thought-leadership marketing. Several of my friends have asked me, “Bill, do those two concepts really fit together?” Learn how the two concepts fit together in...
View ArticleSocial Learning Platforms and Social Capital
Today, Mike Prokopeak, from Chief Learning Officer magazine, questioned the value of social media and informal learning within training and development programs. RIght now, there’s a lot of buzz about...
View ArticleExpanding Your Ability to Find Answers through LinkedIn
Tony Karrer makes a very interesting post about finding expert answers within the extended social network of LinkedIn. If you use LinkedIn, it’s a worthwhile read, and it may change how you use...
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